This Earth Day, P&G is asking consumers to Take a Load Off of the energy grid, their wallets and the environment by making one simple change-- washing laundry in cold water.
Heating water is one of the largest uses of energy in a typical American household, accounting for up to 80 percent of the energy used per wash load. By switching to cold water, Americans could reduce CO2 emissions by up to 11 million metric tons annually. Converting to cold water in your laundry washes can save up to $63 per year. If a household switched to cold water washing for a year, saving would be enough to watch TV for 1,363 hours or watch DVDs for 1,148 hours.
If everyone in the Dallas/Fort Worth metroplex switched to cold water washing for one year, the energy saved would power DFW Airport for 1.3 years or run the Dallas Cowboys center hung scoreboards for more than 29 years.
By pledging to "go cold" this Earth Day on the Future Friendly Facebook page, consumers will be entered to win weekly prizes, Maytag HE washer/dryer sets and a year's supply of Tide Coldwater detergent.